When it comes to running your business, your web server host plays a bigger role in the success of your business than you might think.
Not only does your web server host keep your business website up and running, it also controls your loading speed, web security, and more.
Of course, it is not always easy to determine what makes a good web server host when you don’t know what to look for. To make it easier for you to find the best possible web server host for your business, here are some key features to look for.
One of the most important elements for marketing and web traffic is your business website. After all, it’s the first thing potential customers will look for, and your site is often your first impression. However, in order for your website to make a good first impression, your audience must first be able to access your site. A DDoS attack could prevent them from doing so.
A DDoS attack means a distributed denial of service attack. This is a cyberattack that occurs when a botnet, or a network of infected machines, attempts to overwhelm your server with bogus requests to visit your website. Each time an online user types your website into the URL field and clicks “Enter”, they send a request to visit your website to your web server. When a DDoS attack occurs, real users trying to access your company’s website will be unable to do so due to the swarm of fraudulent botnet requests.
Up to 35% of companies surveyed said they had experienced a DDoS attack in the past year, which means that these cyber attacks are more frequent than you might think. You need a web server host that offers DDoS protection for your website without costing you any additional fees.
Low network latency
Low latency is critical to the success of your business and is determined by three specific factors: bandwidth capacity, network distance, and physical distance. You want to be as close as physically possible to your web server to help reduce the risk of lag, which can be created by distance from the network.
Network distance is the number of hops your online data must make to reach its destination. The more optimized your web server’s network route, the fewer hops your data has to do, reducing latency and improving your website speed.
Low network latency and DDoS protection are both great, but they don’t mean much if your web server host doesn’t have ideal customer support. When looking for a web server host for your business website, be sure to pay close attention to your experiences with representatives of that host. While you can eliminate a bad customer experience when your website is running efficiently, you don’t want to have that experience when you’re in a time of crisis.
That said, look for a web server host that provides 24/7 customer support with an average response time of around 20 minutes. It may also be a good idea to consider the number of web server locations. By having multiple support representatives in a variety of time zones, you can be sure that you will get the help you need.
The web server host that you choose for your website plays an important role in the success of your business. Make sure to keep the above characteristics in mind the next time you are looking for a new web server host.