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Boston Pads Web Portal Takes Monumental Milestone, Passing One Million User Sessions in 2021


Historic Boston Pads Web Traffic

BOSTON, MA, USA, December 13, 2021 /EINPresswire.com/ – Bostonpads.com, a Boston-based real estate technology company, broke its traffic record in 2021, eclipsing 1 million user sessions for the first time in history. The million sessions mark beats the previous record for annual sessions of + 81.67% set in 2020 (550,000 sessions). With a few weeks left in the year, it looks like they’ll be on the verge of doubling their sessions from year to year.

This increase in traffic is mainly due to their recent website redesign and a steady increase in organic traffic over the past few years. The huge increase in visitor numbers was also accelerated this year by widespread media coverage of the soaring real-time apartment vacancy rates in Greater Boston due to the pandemic. These real estate housing statistics were illustrated by the exclusive real-time vacancy and availability rates of Boston Pads (RTAR and RTVR).

Boston Pads CEO Demetrios Salpoglou says their growing user base has taken decades. “It certainly didn’t happen overnight. It was the culmination of years of teamwork, integrity, R&D and continuous improvements in software and data mining. We launched Boston Pads in 2003 and have done just about every form of digital marketing and SEO out there. We have developed winning formulas and modified them along the way. It’s nice to see things like this validate our growing popularity as an industry leader in providing the most accurate and up-to-date real estate listings in Massachusetts. “

When asked what this means for the real estate industry in Boston and beyond, Demetrios replied, “What it proves is that you can compete with domestic tech giants and international brokers. at local level. You can focus with precision on delivering relevant and important results that matter to your specific customer base. Any business focused on content strategy and local user experience can achieve similar results and break free from its reliance on national brands.

Besides the home page, the most viewed content on their website is their Boston Apartment Rentals page, which has seen more than 77,469 sessions since the start of the year. This page alone marked a 210% increase in traffic from 2020.

Asked about his goals for 2022, Demetrios does not intend to let go. “We plan to continue to improve bostonpads.com, as well as the 80 other Boston local apartment websites we own. We are also raising capital and considering some strategic acquisitions, partnerships and leveraging our knowledge and experience to expand our real estate ecosystem. So there is a lot of work ahead of us.

Demetrios Salpoglou
Boston Napkins
+1 617-901-4056
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